Best Broker for DIY Investors? Customer Satisfaction Survey Results 2025

Posted on June 23, 2025 // 3 Comments

The American Customer Satisfaction Index (ACSI) is a “national cross-industry measure of customer satisfaction” and they recently released their survey results on the finance vertical. Below are their rankings for “online investment”, which covers the major brokers for do-it-yourself investors. Measured categories include mobile app quality, customer service, and research tools.

#1 Fidelity was at the top both this year and last year, but the main difference from the previous years is the significantly increased gap between Fidelity and the rest of the field, notably #2 (Schwab) and #3 (Vanguard). Morgan Stanley/E-Trade and Merrill Edge also had big drops.

The majority of my assets remain split between Fidelity and Vanguard, and over time I actually like having the features of both. See also: AI Pioneer Divides Assets Across Multiple Banks and Brokerages.

Sources: RIABiz, ASCI Press Release.

Filed Under: Investing, Retirement //

Comments

  1. Dean says
    June 23, 2025 at 5:00 am

    When you post the best credit cards to have, it would be nice if you would have two sections. One for credit cards with fees and another one for the best credit cards without fees.

    Reply
  2. GoWest says
    June 23, 2025 at 9:44 am

    I have a retirement account with Fidelity and with Schwab. in Fidelity I can transfer cash to a high interest account and I can use this cash account to invest. With Schwab, once I transfer to a high interest account, I must first transfer back to their cash account before I can use the funds for investing. Awkward!! Maybe I am doing something wrong but I found Schwab inconvenient and it looks like they discourage moving cash so they can make more money themselves.

    Reply

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